- 14 September 2023
- Gambling News
AC Milan collaborates with Leyu Sports and SekaBet.
The football team AC Milan has teamed with Leyu Sports to be its official betting partner in Asia and with SekaBet to be its official gaming and betting partner in Turkey.
By producing a range of sports and entertainment material, the partnership with Leyu Sports aims to boost fan engagement and aid AC Milan in expanding its market share in Asia.
Beginning with the start of the 2024–2025 season, a multi-platform promotional campaign is planned to introduce the new Turkish alliance.
Users of Sekabet in Turkey will have access to unique material along with chances to win unique experiences and prizes.
"We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners," said AC Milan's commercial director, Maikel Oettle.
"Through exclusive content and experiences, this new partnership offers us a fantastic opportunity to create new ways to engage our fans in a country with over 15 million passionate Rossoneri fans."
"For millions of fans, football is more than just a sport—it is a way of life," said Sekabet CEO Andreas Zimmerman. We at Sekabet have always aimed to go above and beyond the norm in the gaming business.
We make sure that our users receive the best value for their wagers by providing some of the highest odds on the market.
"Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide."
