LaLiga and M88 Mansion extend their collaboration.

• 11 August 2023
• Gambling News

LaLiga and M88 Mansion extend their collaboration.

M88 Mansion and LaLiga have declared their partnership for the upcoming fourth year.

M88 Mansion has been actively engaged in fostering connections between Asian football enthusiasts and European sports since 2020, when it became LaLiga's Official Regional Betting Partner in Asia.

A number of projects, such as LaLiga Ambassadors, LaLiga Experience, Watch Parties, and the LaLiga Room, have come together as a result of this partnership. Driven by M88 Mansion, these elements offer experiences that go beyond financial gain and have given an insider's perspective on the competitors.

LaLiga is undergoing a major rebranding as it prepares for the upcoming season.

With the rebranding of "LaLiga," the league has embraced the strategic positioning statement "The power of our FTBOL."

Important games like El Clasico and Elderbi De Valencia will be the main attraction this season. The first division will now be known as "LaLiga EA Sports" and the second as "LaLiga Hypermotion" as a result of the partnership with EA Sports.

The new logo's "LL" symbolically captures the players' and viewers' spirit of competition.

According to Angel Fernández, Head of Global Brand & Strategy of LaLiga, fans making the iconic "L" gesture when their team wins and players celebrating goals served as inspiration for the design.

Coral, a colour that represents "the pride, passion, energy and excitement of football," dominates the new colour palette.

Meanwhile, Statscore's enhanced football data coverage now includes Asian leagues and events.

Because to this growth, Statscore's partners will now have access to a greater variety of data from these leagues through services like ScoutsFeed and LivematchPro.